MLA
McMahon, Daithi. "With a Little Help from My Friends: The Irish Radio Industry's Strategic Appropriation of Facebook for Commercial Growth." Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity, edited by Vladlena Benson, et al., IGI Global, 2017, pp. 157-171. https://doi.org/10.4018/978-1-5225-0559-4.ch009
APA
McMahon, D. (2017). With a Little Help from My Friends: The Irish Radio Industry's Strategic Appropriation of Facebook for Commercial Growth. In V. Benson, R. Tuninga, & G. Saridakis (Eds.), Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (pp. 157-171). IGI Global. https://doi.org/10.4018/978-1-5225-0559-4.ch009
Chicago
McMahon, Daithi. "With a Little Help from My Friends: The Irish Radio Industry's Strategic Appropriation of Facebook for Commercial Growth." In Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity, edited by Vladlena Benson, Ronald Tuninga, and George Saridakis, 157-171. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0559-4.ch009
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