MLA
Niederman, Fred, and Bruce Rollier. "How Are You Going to Keep Them in the Classroom After They've Seen MTV? Online Education in a Virtual World." Our Virtual World: The Transformation of Work, Play and Life via Technology, edited by Laku Chidambaram and Ilze Zigurs, IGI Global, 2001, pp. 56-73. https://doi.org/10.4018/978-1-878289-92-6.ch004
APA
Niederman, F. & Rollier, B. (2001). How Are You Going to Keep Them in the Classroom After They've Seen MTV? Online Education in a Virtual World. In L. Chidambaram & I. Zigurs (Eds.), Our Virtual World: The Transformation of Work, Play and Life via Technology (pp. 56-73). IGI Global. https://doi.org/10.4018/978-1-878289-92-6.ch004
Chicago
Niederman, Fred, and Bruce Rollier. "How Are You Going to Keep Them in the Classroom After They've Seen MTV? Online Education in a Virtual World." In Our Virtual World: The Transformation of Work, Play and Life via Technology, edited by Laku Chidambaram and Ilze Zigurs, 56-73. Hershey, PA: IGI Global, 2001. https://doi.org/10.4018/978-1-878289-92-6.ch004
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