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What is 2008 USA Elections

Chapter 35
Handbook of Research on Discourse Behavior and Digital Communication: Language Structures and Social Interaction
After Senator Hillary Clinton’s defeat in the democratic primaries, Senators John McCain and Barack Obama ran for the presidency of the US.
Published in Chapter:
The YouTubification of Politics, Impoliteness and Polarization
Pilar Garcés-Conejos Blitvich (University of North Carolina at Charlotte, USA)
Copyright: © 2010 |Pages: 24
DOI: 10.4018/978-1-61520-773-2.ch035
Abstract
This aim of this chapter is to relate deindividuation to impoliteness and impoliteness to polarization. To that effect, sequences extracted from the comments section to videoclips posted on YouTube and related to the 2008 US primaries and presidential elections were subjected to a quantitative and a qualitative analysis. The analysis sought to confirm the hypothesis that polarization, within this context, would be related to an increase in positive impoliteness strategies. Also, this chapter raises important questions regarding the applicability of current theories of impoliteness to the study of polyloguic, intergroup communication as most of their tenets were developed to tackle dyadic, interpersonal communication. Impoliteness is seen as multifunctional within the context analyzed and, contrary to general belief, it is argued that it can be also constitutive, rather than just disruptive, of communal life.
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