What is The Medium is the Message

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An aphorism coined by Marshall McLuhan hypothesizing that the implicit or background form of a medium embeds itself into the explicit messages the medium was designed to transmit. The phrase was introduced in McLuhan’s most widely known work, Understanding Media: The Extensions of Man , which argued that every medium or technology carries with it a hidden “message” that has a powerful subliminal impact on individuals, society and culture independent of the medium’s explicit content. Learn more in: A Media Interpretation of the Negative Impact of Cloud Technologies