In terms of written and multimedia language disclosure, the concepts of selective observation and meaningful description of the cultural landscape, using different sciences and cultural expressions, involve the construction of a specific tourism speech, distinct of the scientific discourse. The most common mistakes in this matter are the transcription of academic texts or the trivialization of information. It must emphasize here that tourism writing is a specific art, very complex, because must associate and make accessible scientific and philosophical contents and communicational concepts, at the same time rigorous and accessible and that needs to be validated by the various segments of their audiences. Its reference boundary can be what, in every historical period and cultural context, represents the general level of education and culture of the middle class. This means that the tourism narrative raises the knowledge of large masses of travelers and enlarge the information of elites, which, as a rule, have a scholarly knowledge but only in a single scientific domain.
Published in Chapter:
Management and Valorization of Cultural Heritage in the Framework of Environmental Ethics
Copyright: © 2019
|Pages: 19
DOI: 10.4018/978-1-5225-6936-7.ch005
Abstract
Fundamental conceptual terms, such as ‘culture' and ‘heritage,' are far from being neutral scientific objects. They are academic constructions which need to be understood as they emerge across their historic contexts. The general definition of paradigm comprises a “disciplinary matrix,” a constellation of beliefs, values, and techniques shared by a community. The presence of some anomalies is not enough to abandon the previous paradigm. This only happens when, you can observe multiple unexplained or unexpected events, and when a rival paradigm emerges. The Environmental Philosophy allowed the construction of a new ontology as a critique of anthropocentrism, a new epistemology as a critique of ethnocentrism, and a new ethical theory, with a universal value and practical content applicable to all the social fields. This chapter discusses the relevance of environmental philosophy in changing the social viewing of heritage and the correlation between heritage education, and heritage, and the new paradigm of tourism, environmental tourism.