What is Agricultural Communication

The use of information and communication technologies for agricultural communication has become dominant among farmers across the globe. However, literature shows some differential usage of these technologies among farmers. While research has utilised various theories to study the adoption and acceptance of technologies, it seems no single theory has been found to reliably explain the usage of ICTs for agricultural communication. This study sought to provide a comparative analysis of various theories in their applications in the use of ICTs for agricultural communication. This study developed an integrated model based on these theories with the variables extracted from the livelihoods framework and the agricultural knowledge and innovation systems. The study then recommended further tests on the validity of this model to determine the reliability of the model across cultures.