What is Academic Excellence

This chapter will explore the perception millennial college students hold regarding the engagement of social media use and its impact on their college persistence at Historically Black Colleges and Universities (HBCUs). The topic of student persistence in postsecondary education continues to be a matter of significant importance. A third or more students leave four-year public colleges and universities at the end of their first year, and about 40% of students who begin college will never earn a degree. Despite all the attention to improving student retention, most institutional persistence rates have remained stagnant.