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What is Act of Noticing

Encyclopedia of Information Science and Technology, Third Edition
A serendipity discovery, requiring the attention toward an object, information, or a person that is encountered accidentally. Noticing will often trigger a change of task or focus.
Published in Chapter:
The Role of Serendipity in Digital Environments
Anabel Quan-Haase (University of Western Ontario, Canada), Jacquelyn A. Burkell (University of Western Ontario, Canada), and Victoria L. Rubin (University of Western Ontario, Canada)
DOI: 10.4018/978-1-4666-5888-2.ch390
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