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What is Guild

Handbook of Research on Practices and Outcomes in Virtual Worlds and Environments
Guilds are a popular way in MMORPGs like WoW where players join to socialise, make friendships and to gain help from other members. Guilds can chat in their own private channel and help each other out while questing. There is typically a guild leader.
Published in Chapter:
Addiction in World of Warcraft: A Virtual Ethnography Study
Craig Pragnell (Bournemouth University, UK) and Christos Gatzidis (Bournemouth University, UK)
DOI: 10.4018/978-1-60960-762-3.ch004
Abstract
This chapter presents an investigation in determining whether players are addicted, or show signs of addiction, to the Massively Multiplayer Role Playing Game (MMORPG) World of Warcraft. Criteria to ascertain addiction in World of Warcraft players were developed based on well-documented theories in the area. A questionnaire was used in order to obtain data for analysis. This was distributed to a population of World of Warcraft players by use of advertisement on guild websites and on the official game forum. The results of the questionnaire show that 11.86% (n=21) of respondents matched the developed criteria of addiction in World of Warcraft. These respondents are considered to be addicted or are at “High Risk” of being addicted. This figure is confirmed by other studies of addiction levels in MMORPGs undertaken by existing research.
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More Results
Massively Multiplayer Online Role-Play Games for Learning
A collection of players share a common principle or outlook. A guild is a specialized group. Guilds are popular among the variety of MMORPGs available. Often guilds will have a deity alignment (good, evil, neutral) and carry out actions consistent with that alignment. However any players that are caught behaving badly or against the policies of the guild will be dealt with appropriately, such as being expelled from the guild.
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Security Issues in Massively Multiplayer Online Games
Represents an association of players in a MMOG with similar interests or pursuits. Guilds are formal alliances that foment the sense of belonging. After joining, usually the guild name is shown above the player's avatar for easy identification. It also common for MMOG to provide guild specific chat channels to ease guild member communication.
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Social Psychology and Massively Multiplayer Online Learning Games
A group of players who form a team in order to have greater success in a MMOG.
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The Virtual Social Continuum Expressed: Interaction and Community Formation in MMORPGs
Communities of MMORPG players who share resources, bond together, and provide a strong social component to the game. Many games offer tools to allow guild mates to share resources and communicate with one another.
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Virtual Organizations in Commercial Games
A collection of players of an MMO or RPG that share a common affiliation in-game, perhaps adventuring in the game world together or taking part in competitions against other guilds.
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