What is Administrative Territorial Unit

This chapter aims at identifying the role and perspectives of rural tourism in one of Romania's most attractive destinations, Transylvania. Rural tourism and rurality are conceptualized, followed by a literature review on the major pillars of rural tourism. Identified elements are linked to Transylvania's resources aiming at assessing its rural tourist potential, focusing on the area's rural tourism supply and demand. Potential recommendations include to work on the further development of rural and agritourism in Transylvania's multicultural villages, building promotion strategies around success cases such as Mărginimea Sibiului, Sâncraiu, Şirnea and the entire Bran-Fundata-Moieciu area, Viscri and the Saxon heritage, the UNESCO Heritage sites. Nature and wilderness are important differentiation elements. The success of any destination can only be achieved based on the joint efforts of all stakeholders. Thus, DMO strategies are formulated. To be internationally competitive, Transylvania must capitalize on its unique assets and it must provide diversified and integrated services.