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What is Adoption Spectrum

Chapter 136
Encyclopedia of E-Commerce Development, Implementation, and Management
A continuum that classifies the users of an innovation based on their level of readiness to accept the new ideas.
Published in Chapter:
Adoption of Online Social Media Innovations
Khan Md. Raziuddin Taufique (National University of Malaysia, Malaysia) and Faisal Mohammad Shahriar (State University of Bangladesh, Bangladesh)
Copyright: © 2016 |Pages: 16
DOI: 10.4018/978-1-4666-9787-4.ch136
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