What is Advanced Business Analytics (ABA)

Advancements in information technology (IT) haven't change only people's lives, but they have also changed the way business operates. Since the introduction of the enterprise resource planning in the 1990s, many organizations have started to implement their managerial accounting with IT for sustaining their competitive advantage. Increasing in data complexity has forced the continuous adoption of innovative tools and computer techniques. In this context, with the quick development of computer intelligence the concept of business intelligence and analytics has become centrally for the scholars and practitioners. The advancement in business analytics has shifted the attention to another important technology, artificial intelligence (AI). AI literature is still developing in the managerial accounting field and evidences an important gap in the analysis of empirical studies. After the process of literature review, this chapter tries to fill this gap with a longitudinal case study of practical solutions.