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What is Advertiser

Chapter 165
Encyclopedia of Business Analytics and Optimization
The demand side that has the need to display ads.
Published in Chapter:
Performance Measures and RTB Optimization
Wenxue Huang (Guangzhou University, China), Yuanyi Pan (InferSystems Corp., Canada), and Jianhong Wu (York University, Canada)
Copyright: © 2014 |Pages: 9
DOI: 10.4018/978-1-4666-5202-6.ch165
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