What is Advergame

1.

Games developed especially for a brand with deep integration of the brand into the game. A game is specially built around a brand, aimed to develop association and strong recall for the brand. An example is a game built around the bottle of a soft drink brand. The advertiser underwrites the entire cost of game development. Learn more in: Advertising in Games: Advergaming Applications in the Tourism Industry

2.

A form of entertainment-oriented advertising that combines advertising and game concepts, includes brands or logos embedded in games, and the player can access these marketing tools through businesses' web sites or applications. Learn more in: Online Game Experiences: The Perspective of Experiental Marketing

3.

Serious game developed for advertisement Learn more in: Serious Games and Virtual Reality for Education, Training and Health

4.

A game created to promote a certain brand, company, or product. Learn more in: Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow