Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Advertising Narrative

Chapter 1
Handbook of Research on Narrative Advertising
It expresses the way the ad tells the story. Advertising narrative may be possible for an ad to contain its narrative components, but narrative advertising components are different from other narrative types.
Published in Chapter:
An Analytical Review on Fundamental Narrative Components and Their Reflections in Advertising
Recep Yilmaz (Ondokuz Mayıs University, Turkey)
Copyright: © 2019 |Pages: 12
DOI: 10.4018/978-1-5225-9790-2.ch001
Abstract
The aim of this chapter is to describe narrative components such as narration, focalization, narrative situations, narrative time, tenses, moods, proposition, fictional space, chronotopes, characters, and discourse—and their reflection in advertising—to frame an analytical plane on how they can be used in advertising researches. In this context, the fundamental concepts of narratology are defined in separate headings and related concepts are shown. In addition, how those concepts are reflected in ads is shown and the study tries to explain what points the researchers can focus on. In the conclusion of the study, some points about the future of advertising and narrative in the digital age are mentioned.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 7
The Concept of Metalepsis and Classifications of Metaleptic Uses in TV Commercials
It expresses the way the ad tells the story. Advertising narrative may be possible for an ad to contain its narrative components, but narrative advertising components are different from other narrative types.
Published in Chapter: The Concept of Metalepsis and Classifications of Metaleptic Uses in TV Commercials; From: Handbook of Research on Narrative Advertising
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR