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What is Affective Polarization

Handbook of Research on Artificial Intelligence Applications in Literary Works and Social Media
The emotional distance between the affection aroused by those who sympathize with our same political ideas as opposed to the rejection of those who have different opinions.
Published in Chapter:
Affective Polarization in the U.S.: Multi-Emotional Charge Analyzed Through Affective Computing
David Valle-Cruz (Universidad Autónoma del Estado de México, Mexico), Rodrigo Sandoval-Almazán (Universidad Autónoma del Estado de México, Mexico), and Asdrubal López-Chau (Universidad Autónoma del Estado de México, Mexico)
DOI: 10.4018/978-1-6684-6242-3.ch010
Abstract
Affective polarization is a phenomenon that has invaded the political arena empowered by social networks. In this chapter, the authors analyze the Capitol riot posts on Twitter. To achieve this, the authors use affective computing introducing the multi-emotional charge combined with statistical analysis based on the t-student test and Welch's t-test. The research questions guiding this study are: How do social media platforms' messages impact on inciting? Do social media platforms' messages with negative emotional charge affect legitimizing of the Capitol protest? Findings identify the significant influence of Donald Trump on Twitter during the Capitol riot. Moreover, data analysis identifies positive and negative emotions towards Donald Trump as well as similarities in the showed emotions of Trump and the audience.
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