What is Affectivity Quality

Academic librarians can leverage their expertise in using and teaching with information technology to increase their level of collaboration with teaching faculty. In this change of role, the incorporation of information technology requires significant psychological support and increased collaboration. Three intertwining strands of theories and models are discussed with relationship to librarian collaboration with teaching faculty in support of information technology integration: technology acceptance, change or development processes, and social impact. Each strand is examined through a lens of the affective domain. As librarians collaborate with teaching faculty, they should be aware of the affective side of technology.