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What is African Pentecostalism

The Evolution of Black African Entrepreneurship in the UK
Refers to the specific African brand of Pentecostalism that emphasizes transformation, theology of empowerment, success, and prosperity in life.
Published in Chapter:
Ethnic Associations and Entrepreneurship
Copyright: © 2019 |Pages: 16
DOI: 10.4018/978-1-5225-7631-0.ch005
Abstract
The chapter interrogates the peculiarities of business and marketing activities among the Black Africans' organized social spaces such as religious associations, parties, and get-togethers. This demonstrates the ability of Black African groups to adjust to a secondary range of social conditions in the UK through the adoption of social networking practices that tracks the contours of their cultures and entrepreneurial agency.
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