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What is Agenda-Setting

Handbook of Research on New Media Applications in Public Relations and Advertising
Agenda-setting is crucial theory that has been often used in political communication studies, which is basically argues the important influential role of the media into the public agenda. The agenda-setting theory introduced by the Max McCombs and Donald Shaw in 1968 in order to express the presidential election period of United States of America.
Published in Chapter:
Political Marketing and New Media Election Campaigning: The Application of North Cyprus 2018 General Elections
Dilan Ciftci (Department of Journalism, Faculty of Communication, Near East University, Cyprus)
DOI: 10.4018/978-1-7998-3201-0.ch021
Abstract
This study advances the findings that political party social media adaptation and social media attention have contributed to the election campaigning in North Cyprus. The 2018 general election success could be understood by looking deeply into the social media attention of political parties and electorates. While the sample that has been chosen for this study shows different patterns in their content of the social media shares, it is true to say that this study put an emphasis on the elements of political ads through social media account. The findings show that political parties in North Cyprus have communicated through social media, especially in horse-race periods compared with the other periods.
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The Biased Truth: An Objective Perspective on Nonobjective News Reporting
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Knowledge Management and IT Research and Analysis Firms: Agenda-Setters, Oracles and Judges
Attaching relatively more attention to selected topics in public discourse. For example, journalists may not effectively convince the public opinion what to think, but as agenda-setters they can suggest what to think about.
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Erdogan vs. Erdogan: A Polarized Post-Truth Case in Social Media Reality
It is the founding mechanism that determines the common issues that people or groups talk about and share and is the process of creating a reality in which users are involved in social media.
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