This is used in this study to refer to the use of radio as a medium to exchange views from various sources by allowing Members of a specific group in order to obtain access to their data.
Published in Chapter:
A SWOT Analysis of Indigenous Language Use in Agricultural Radio Programming in Nigeria
Babatunde Adeyeye (Covenant University, Nigeria), Lanre Amodu (Covenant University, Nigeria), Odiboh Oscar (Covenant University, Nigeria), Oladokun Omojola (Covenant University, Nigeria), Evaristus Adesina (Covenant University, Nigeria), and Charity Amaka Ben-Enukora (Covenant University, Nigeria)
Copyright: © 2020
|Pages: 22
DOI: 10.4018/978-1-7998-2091-8.ch010
Abstract
This chapter investigates the strengths, weaknesses, opportunities, and threats of indigenous language use in agricultural radio programming in Nigeria within the theoretical frame of diffusion of innovations as well as the theory of planned behaviour. This discourse affirms existing assertions that using indigenous languages in agricultural radio programming can guarantee farmers' access to information on issues of agro materials, utility applications, support accessories, funding, technology, conservation, marketing, and pedagogy. The study concludes that indigenous language use in agricultural radio programming engages agricultural programme producers and farmers through their opinion leaders. It recommends that the use of indigenous languages in agricultural radio programming in Nigeria should continue. However, the country's agro policy should protect all farmers irrespective of cultural or ethnic divides; and specifically cater to the needs of minority ethnic groups of farmers.