What is Agro/Organic Tourism

Gastronomic activities like tasting of local cuisines, visiting of apple orchards, tea gardens, fruit marts, and attending cookery classes have always been an integral part of tour itinerary in Himachal Pradesh. Tourists rejoice it as a means of entertainment as well as cultural learning. The growing trend of gastronomy tourism and development of specific tourism policy under the theme of ‘Agro/Organic Tourism' is certainly going to increase the demand for ‘gastronomic tour guides' in coming years. Hence the present research tries to analyse the tour guides' perception about Gastronomy Tourism in Himachal Pradesh, their background knowledge, and opinion about the branding of Himachali Cuisine. Responses from 120 tour guides were collected through a survey instrument via convenience sampling. The analysis depicts the requirement of specialized food guide training programs, attracting young and women tour guides into the profession and emphasis on branding of Himachali Cuisine through listing of ethnic restaurants, preparation of gastronomic map, and organisation of culinary tours and events.