What is Agropreneurship

Despite great concerns regarding food security and the need to maintain a continuous food supply for an ever-increasing population, the agriculture sector remains an unattractive employment option, especially among younger generations. The big question is, “who should play a greater role in giving this sector young talents that are needed for successful agriculture and how it should it be acquired? Research has shown that this sector is dominated by an aging community of farmers who lack the innovative skills that is needed for running a new and modern agricultural industry. This chapter provides a brief overview of the importance of the agriculture sector and agropreneurship and is followed by why the involvement of the Gen Y segment is crucial for the growth and development of this sector. Since the basis for agropreneurship development among today's youth is based on training and inculcating an agropreneurship work culture at the university level, the authors proposed roles an academic institution could play in instilling positive an agropreneurial attitude among Gen Y graduates.