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What is Airline Business Model

Chapter 14
Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
This is the basic framework that directs how airlines produce value and how they do business.
Published in Chapter:
An Evaluation for Long-Haul Low-Cost Carriers Using User-Generated Content: The Impact of Perceived Service Quality on Value for Money
Mahmut Bakır (Anadolu University, Turkey), Sahap Akan (Anadolu University, Turkey), and Ozlem Atalik (Eskisehir Technical University, Turkey)
Copyright: © 2020 |Pages: 21
DOI: 10.4018/978-1-7998-1947-9.ch014
Abstract
Since the liberalization of the airline industry, the low-cost business model has been developed worldwide and a new business model of long-haul low-cost carriers (LHLCCs) has evolved. This chapter aims to investigate the LHLCC business model from a customer-oriented perspective in terms of service quality and perceived value. For this purpose, the authors investigated the effect of service quality on perceived value for money for LHLCCs. In this chapter, user-generated content was adopted to collect data, and 824 user-generated airline reviews were collected from TripAdvisor.com, the largest tourism-related repository. In order to investigate the relationship, a predictive correlational design was structured and a logistic regression analysis was applied. To contribute to the regression analysis, a receiver operating characteristic (ROC) analysis was performed to measure the classification success. As a result, the logit model describes well the relationship between variables for LHLCCs.
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