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What is Algorithmic Culture

Chapter 3
Myth in Modern Media Management and Marketing
A culture developed and maintained by algorithms, which organize, classify, and prioritize activities, objects, and people.
Published in Chapter:
The User With a Thousand Faces: Campbell's “Monomyth” and Media Usage Practices
Barbara Cyrek (Jagiellonian University, Poland)
Copyright: © 2019 |Pages: 19
DOI: 10.4018/978-1-5225-9100-9.ch003
Abstract
The aim of this chapter is to interpret the relations of a modern media user with the latest technology through the structures described in the “Monomyth” of Hero's Journey depicted by Joseph Campbell. Individual user behaviors are adjusted to phases of mythical hero's path. The author does not judge whether the source of this myth are the expectations and behaviors of users or the ways in which the media function. These considerations are based on the Jan Kreft's concept of the algorithm as an allegory of Demiurge – representing perfection of creativity, organizing and maintaining digital world. The myth of the heroic user, whether it is conscious or not, may play a significant role in modern media management.
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