As emerged as a catch-all term for a variety of different business intelligence (BI) and application-related initiatives. For some, it is the process of analyzing information from a particular domain, such as website
analytics. For others, it is applying the breadth of BI capabilities to a specific content area (for example, sales, service, supply chain, and so on). In particular, BI vendors use the “
analytics” moniker to differentiate their products from the competition. Increasingly, “
analytics” is used to describe statistical and mathematical data analysis that clusters, segments, scores and predicts what scenarios are most likely to happen. Whatever the use cases, “
analytics” has moved deeper into the business vernacular.
Analytics has garnered a burgeoning interest from business and IT professionals looking to exploit huge mounds of internally generated and externally available data.
Learn more in:
Big Data, Who Are You?