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What is Aptitude

Encyclopedia of E-Commerce Development, Implementation, and Management
Refers to self-confidence when performing different tasks on the Internet and resolving any problems that may arise during that use.
Published in Chapter:
Analyzing the Use of Social Networks Sites in the Purchasing Decision Process
Francisco Javier Miranda (Universidad de Extremadura, Spain), Sergio Rubio (Universidad de Extremadura, Spain), Antonio Chamorro (Universidad de Extremadura, Spain), and Sandra M. C. Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Portugal & Business Research Unit (BRU/UNIDE), Portugal)
DOI: 10.4018/978-1-4666-9787-4.ch109
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