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What is Argumentative Analysis

Handbook of Research on Business Ethics and Corporate Responsibilities
Method frequently used in the field of philosophy that aims at examining either the form (e.g. rhetoric, linguistics) or the content (e.g. philosophy, communications) of arguments. It exposes and studies the inadequacies and inconsistencies of arguments.
Published in Chapter:
Exploring Ethics in Innovation: The Case of High-Fructose Corn Syrup
Leticia Antunes Nogueira (Aalborg University, Denmark) and Tadeu Fernando Nogueira (Aalborg University, Denmark)
DOI: 10.4018/978-1-4666-7476-9.ch004
Abstract
This chapter challenges the view of innovation as synonymous to improvement, which underlies much of the current business paradigm. It debates the presence of the ethical element in innovation processes by presenting the case study of high-fructose corn syrup, a product innovation widely used in the food industry. An argumentative analysis is conducted upon the case, taking into account the perspective of the different stakeholders. The main message of this chapter is that innovations have an inherent ethical dimension and that, for them to serve important societal purposes, it is imperative for the ethical dimension to be considered by different actors in the system.
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