A model-based approach to infer a consumer’s internal states (cognitive, affective, physical) based on the information he or she emits (audio, video, or other formats) as well as to infer a consumer’s reaction given a particular set of stimuli.
Published in Chapter:
Beyond Virtual and Augmented Reality: AI-Assisted Mixed Reality and Its Impacts on Society
Arnold Japutra (The University of Western Australia, Australia), Ricardo Godinho Bilro (Instituto Universitário de Lisboa (ISCTE-IUL), Portugal), and Sandra Maria Correia Loureiro (Business Research Unit (BRU-IUL),Instituto Universitário de Lisboa (ISCTE-IUL), Lisbon, Portugal)
Copyright: © 2020
|Pages: 14
DOI: 10.4018/978-1-7998-2874-7.ch015
Abstract
The chapter presents how Artificial Intelligence (AI) is combining with Virtual Reality and Augmented Reality. The evolution of AI is discussed, as well as its consequences. The chapter also provides an overview of the four types of intelligence in AI, and provides positive and negative impacts for society. The discussion on positive and negative effects of AI brings to light how it can help humans, but at the same time, how it can also transform society and firms. The rise of hybrid humans may be a turning point to develop a new global order, with new laws, justice, rights, and duties.