What is Associative Field

The purpose of this research is to establish a connection between the effects of globalization on contemporary societies and the increase in individualist attributes in former collectivist societies. To achieve it, the chapter presents the study of the experiences of Russian students participating in academic mobility programs. A two-step survey conducted among the Russian university students reveals, by means of cultural dimension analysis, individualist attributes in their academic behavior while studying overseas and at a home university. The interest towards academic mobility programs expressed by the students of various years of study, their desire for independence and self-development as well as an enjoyable process of acquiring a diploma are examples of individualist attributes. The conclusion is made that individuals trying to find their place in a globalized world acquire more individualist attributes in their behavior and world perception.