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What is Assortment Planning

Chapter 89
Encyclopedia of Business Analytics and Optimization
The process to determine what and how much should be carried in a merchandise category. Assortment plan is a tradeoff between the breadth and depth of products that a retailer wishes to carry.
Published in Chapter:
Freshness Management in the Retail Business
Hisashi Kurata (University of Tsukuba, Japan) and Seong-Hyun Nam (University of North Dakota, USA)
Copyright: © 2014 |Pages: 18
DOI: 10.4018/978-1-4666-5202-6.ch089
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