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What is Produser

Handbook of Research on Writing and Composing in the Age of MOOCs
A hybrid term that combines “producer” and “user” to refer to an individual (or a group of individuals) who is engaged in the culture of peer production amid the emergence of new information environment.
Published in Chapter:
Audience, User, Producer: MOOCs as Activity Systems
Jason Chew Kit Tham (University of Minnesota – Twin Cities, USA)
Copyright: © 2017 |Pages: 24
DOI: 10.4018/978-1-5225-1718-4.ch016
While some studies have looked at the suitability of MOOCs as an emerging mode of delivery, many seem to miss the mark on the question of usability in the MOOC context. Without a clear understanding of user roles in MOOCs, it will be challenging for course providers to evaluate the effectiveness of their designed systems and thus may negatively impact MOOC participants' experience with the course platform. With an eye toward a user-centered technological design philosophy, this chapter situates MOOCs as socio-rhetorical systems within a large complex ecology of learning. Through the lens of Activity Theory, I investigate the intricate roles of audience, user, and producer that MOOC participants play interchangeably while scrutinizing the relationships between these roles in an online social learning environment.
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