What is Awareness of Privacy

Developments in communication technologies have given rise to the fact that media will increasingly acquire more space in daily life. This increase in media access area causes the expansion of its effect domain. Studies on the problem of media and its effects have led to the understanding that media are considered as dangerous in the socialization process of children and young people. This tendency has also put academics working in the field of sociology, communication sciences, and pedagogy into a state of control orientation. This field, which is the product these tendencies and called media literacy, has expanded, and new literacy models have emerged depending on the media content. One of these new approaches in media literacy is advertising literacy. Studies done on advertising literacy so far are too little in quantity. However, on the qualitative aspect, these studies have shortcomings that stem from the fact that they overlook media digitization.