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What is Backlinks

Handbook of Research on Foundations and Applications of Intelligent Business Analytics
Backlinks are hyperlinks that connect one website to another. Backlinks of high quality can enhance a site's ranking and visibility in search engine results (SEO).
Published in Chapter:
Big Data Analytics for Search Engine Optimization in Intelligent Business
Isakki Alias Devi Paramasivam (Ayya Nadar Janaki Ammal College, India) and Selvakumar Anthonyraj (Ayya Nadar Janaki Ammal College, India)
DOI: 10.4018/978-1-7998-9016-4.ch007
Abstract
Big data has a massive impact on the world today, publicly and in the business province. SEO (Search Engine Optimization) is one of the areas of intelligent business marketing that is continuously affected by the insights. Big data makes it easier for search engines to analyze the content and deliver results that are relevant to user needs. Search engine optimization takes into account how search engines work, the computer-programmed algorithms that govern look search engine behavior, what users search for, and the actual search keywords submitted into search engines. Search engines are always preferred by their targeted audience. Big data analytics is obliging to increase website traffic. This really helps to apply intelligence in business areas. This chapter deals with big data analytics for SEO in intelligent business.
Full Text Chapter Download: US $37.50 Add to Cart
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Advertising Techniques in the Digital World: The New Era of Social Communications
In search engine optimization (SEO) terminology, a backlink is a hyperlink that links from a Web page, back to an own Web page or Web site.
Full Text Chapter Download: US $37.50 Add to Cart
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