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What is Banking Transactions

Digital Innovations for Customer Engagement, Management, and Organizational Improvement
It is operational activities that banks do them for fulfilling their customers' demands.
Published in Chapter:
The Role of Internet Banking in the Presentation and Marketing of Financial Services and Products in a Digital Environment
Berrin Arzu Eren (Ufuk University, Turkey)
DOI: 10.4018/978-1-7998-5171-4.ch009
Abstract
This study aims to reveal the advantages and disadvantages offered by internet banking to financial institutions and their customers as well as the reasons why customers use/do not use internet banking. For this purpose, customers' perspectives on internet banking are presented to the reader in the past and present by statistics. This research points out that many customers of the bank around the world still do not use the internet. Hence, internet banking is not an option. Therefore, in this study, suggestions are made to enable the use of internet banking by the wider masses. In addition to internet banking, technological developments and digital innovations in the banking sector are mentioned in the chapter, and the evolution of internet banking is pointed out.
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