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What is Behavioral Intentions

Exploring Best Child Development Practices in Contemporary Society
A person's perceived likelihood or subjective probability that he/she will engage in a given behavior.
Published in Chapter:
Kindness Makes a Difference: Assessing the Efficacy of Addy & Uno, an Off-Broadway Musical, and the Realabilities Educational Comic Book Series Curriculum in Enhancing Children's Kindness, Empathy, and Interest in Their Peers With Disabilities and Mental Health Disorders
Nava R. Silton (Marymount Manhattan College, USA), Patrick Riley (Marymount Manhattan College, USA), and Amanda Anzovino (Marymount Manhattan College, USA)
Copyright: © 2020 |Pages: 39
DOI: 10.4018/978-1-7998-2940-9.ch006
Abstract
High quality interventions, which employ an extended contact model, wherein stories, roleplaying, and other appealing informational media are used to promote more positive intergroup attitudes, tend to be effective at enhancing the attitudes, intentions, and interests of typical children toward their peers with differences. The following four studies assess the efficacy of The Realabilities comic book series and the Addy & Uno off-Broadway musical, which promote kindness, empathy, and a stop-bullying platform while teaching about disabilities and/or mental health disorders. The studies include 1) a qualitative study of 19 fourth grade students from an elementary school in Paramus, NJ, who viewed the Addy & Uno off-Broadway musical and participated in the full Realabilities educational comic book series intervention; 2) a qualitative study of 20 high school students with diverse disabilities, who participated in the full Realabilities comic book series intervention; 3) a quantitative study of 76 students from a high school in Long Island City, NY, who read the first mental health-based Realabilities comic book; and finally, 4) a quantitative study of 66 students from a high school in Long Island City, NY, who read the first and second mental-health based Realabilities comics. The researchers used a coding system to find principal themes in the qualitative data and used modified versions of the adjective checklist (ACL) and shared activities questionnaire (SAQ), along with a knowledge measure, to assess quantitative changes from pre to post-testing of the comic book series. Study findings help support the efficacy of an extended contact model and suggest that programs like these may serve as useful antidotes to counter negative attitudes of children and adolescents towards disabilities and mental health disorders, respectively.
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More Results
Examining Virtual Classroom Platforms in Hospitality Education: Effect of Service Quality, Perceived Ease of Use, and Perceived Usefulness
Behavioral Intentions is the tendency to purchase a service or merchandise from the unchanged entity and share the experiences with relatives and friends.
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Retail Innovativeness: Importance of ICT and Impact on Consumer Behaviour
In the context of retailing, this concept can be defined as the consumer willingness to develop some categories of behaviors such as referrals, price sensitivity, repurchase, complaining behavior, loyalty and word of mouth (Zeithaml et al., 1996).
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Impact of COVID-19 on Food Consumption and Marketing: A Behavioral Model Perspective
Behavioral intentions refer to the perceived likelihood or subjective probability of an individual to engage in a given behavior.
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Are Retailers' Perceptions of Their Innovativeness and Technology Similar to Those of Consumers?
In the context of retailing, this concept can be defined as the consumer willingness to develop some categories of behaviors such as referrals, price sensitivity, repurchase, complaining behavior, loyalty and word of mouth ( Zeithaml et al., 1996 ).
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Exploring Intention to Purchase Energy-Efficient Home Appliances: An Extension of the Theory of Planned Behavior
This is the extent to which the consumers are willing to purchase energy-efficient household appliances in the future.
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Be or Not Be Online Engaged: Exploring the Flow From Stimuli to e-WOM on Online Retail Consumers
Comprises the willingness to purchase again the product (good/service) or purchase more frequently, the willingness to recommend the product to others (online and of line) (word-of-mouth) and even the willingness to pay premium price.
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Lurking and Information Sharing on E-Commerce Sites
Describe users’ future intention to register/create online accounts with online merchants to facilitate online transactions.
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