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What is Behavioral Operations Management (BOM)

Encyclopedia of Business Analytics and Optimization
Branch of operations management that considers the effects of cognitive biases, social preferences, and cultural norms on operations management issues.
Published in Chapter:
Behavioral Performance Evaluation
Mohsen Afsharian (Technische Universität Braunschweig, Germany), Heinz Ahn (Technische Universität Braunschweig, Germany), and Nadia Vazquez Novoa (Technische Universität Braunschweig, Germany)
Copyright: © 2014 |Pages: 14
DOI: 10.4018/978-1-4666-5202-6.ch024
Full Text Chapter Download: US $37.50 Add to Cart
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