Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Behavioral Psychology

Chapter 6
Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry
A school of psychology that explains all mental and physical activities in terms of response by glands and muscles to external factors.
Published in Chapter:
The Role of Psychological Factors in Behavioral Finance
Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
Copyright: © 2015 |Pages: 22
DOI: 10.4018/978-1-4666-7484-4.ch006
Abstract
This chapter introduces the role of psychological factors in behavioral finance, thus explaining the theory of behavioral finance, the application of behavioral finance theory, the empirical achievement in behavioral finance, the utilization of psychological factors in behavioral finance regarding beliefs (i.e., overconfidence, too much trading, optimism and wishful thinking, representativeness bias, conservatism bias, belief perseverance, anchoring, and availability bias) and preferences (i.e., prospect theory and ambiguity aversion). Behavioral finance is a comparatively new management field that seeks to combine behavioral and cognitive psychological theory with conventional economics and finance to provide descriptions for why people make unreasonable financial decisions. Psychological factors in behavioral finance hold out the expectation of a better understanding of financial market behavior and scope for investors to make better investment decisions. Applying psychological factors in behavioral finance will tremendously enhance financial performance and achieve strategic objectives in global finance.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 9
ICT Emerging Technology Impact Within Learning Ecosystem Cyberbullying Among Students: Facts or Rumors?
Behavioral psychology is the study of the connection between our minds and our behavior. Sometimes you will hear behavioral psychology referred to as behaviorism. The researchers and scientists who study behavioral psychology are trying to understand why we behave the way we do and they are concerned with discovering patterns in our actions and behaviors. The hope is that if we can use behavioral psychology to help us predict how humans will behave, we can build better habits as individuals, create better products as companies, and develop better living spaces as communities.
Published in Chapter: ICT Emerging Technology Impact Within Learning Ecosystem Cyberbullying Among Students: Facts or Rumors?; From: Handbook of Research on Analyzing IT Opportunities for Inclusive Digital Learning
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR