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What is Big Four

Entrepreneurial Innovation for Securing Long-Term Growth in a Short-Term Economy
Term used to define the business influence in the market of four accounting firms; Deloitte, Ernst and Young, KPMG, and PricewaterhouseCoopers.
Published in Chapter:
Monopolistic Business Practices: Opportunities for Entrepreneurs? The Case of the Big Four Accounting Firms
Md.Jahidur Rahman (Wenzhou-Kean University, China) and Rob Kim Marjerison (Wenzhou-Kean University, China)
DOI: 10.4018/978-1-7998-3568-4.ch002
Monopolistic business practices result is a situation that, while it creates a unique set of challenges, can also be a compelling opportunity for new ventures to enter the market. This chapter aims to explore the market conditions that enable and encourage monopolistic behavior, specifically in the accounting and audit services sector. The big four auditing firms, as industry leaders, have been identified as creating monopolistic market conditions. The integrated literature review approach is used to explore the existing research on the topic. Findings indicate that there are three causes of monopolies in this sector: partner's compensation, revenue-generating purpose, and better auditing service and disclosure advice compared to other companies. The influence of the increasing prices in the audit industry and fraud are included in the work. The chapter contributes to the body of knowledge related to an understanding of how monopolies can occur, and how new ventures can seek to enter into competition with those firms.
Full Text Chapter Download: US $37.50 Add to Cart
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Exploring the Impact of Instructional Coaching on Middle School Teacher Self-Efficacy: A Single-Case Study
The four primary coaching areas, in Knight’s instructional coaching framework, including (a) behavior (classroom management), (b) content knowledge, (c) direct instruction, and (d) formative assessment on which an instructional coach should focus to help teacher achieve instructional excellence.
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