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The Internet has been incorporated into political campaigns for a number of purposes including making direct appeals to citizens through the Internet to vote, volunteer their time or donate money. An important question is can the Internet be utilized to increase voter turnout? The Internet has been found to hold the most promise in increasing turnout when it is used to facilitate get-out-the-vote (GOTV) drives. The purpose of this article is to determine what the impact of including smartphones into a GOTV effort may have on voter turnout. To explore this question, voter turnout strategies were examined for the 2008 and 2012 U.S. presidential elections. The findings suggest that when smartphones are used as part of a mobilizing effort, they can help increase voter turnout. Nevertheless the findings also suggest that whether these GOTV drives increase turnout is dependent on which voters are targeted by mobilizing activities.