Process throughout customer's concluded arrangement with a goods or services supplier (carrier, hotel, restaurant, publisher, etc.) representing a completed sale, using networks. Also called reservation or transaction. An online booking tool is a tool used by organisations to manage their business travel online (Taft, 2014 AU154: The in-text citation "Taft, 2014" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. ).
Published in Chapter:
Tourism Search and Metasearch Engines for Online Booking: What Do They Offer?
Trinidad Domínguez (University of Vigo, Spain), Noelia Araújo (University of Vigo, Spain), Jose Antonio Fraiz (University of Vigo, Spain), and Elisa Alén (University of Vigo, Spain)
Copyright: © 2017
|Pages: 31
DOI: 10.4018/978-1-5225-1054-3.ch003
Abstract
This chapter aims to analyze the different tourism search and metasearch engines for online booking based on supplier perspective (accommodation, flights, leisure and package deals) and taking into account the possible relations generated by the structure and content variables of web offers. A literature review is carried out to study user experience and provide greater in-depth knowledge which will, in turn, in addition to observation of online booking, trends, data, and profile and user preferences. With this information, the study establishes the main attributes of strucuture and offer content of webs focused on the user preferences. The empirical analysis is based on a representative sample of e-commerce of tourism websites, its main characteristics and possible correlations according to the structure and content of their offers. Based on this, the work identifies competitive advantages that will set the trends for the sector and future short-term strategies.