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What is Bottom-Up Spillover

Handbook of Research on Retailer-Consumer Relationship Development
The notion of a satisfaction hierarchy, and that positive and negative affect spill over from concrete events to life domains (e.g., shopping life, work life, leisure life, family life, social life, love life) to overall life.
Published in Chapter:
Shopping Well-Being and Ill-Being: Toward an Integrated Model
Dong-Jin Lee (Yonsei University, South Korea), Grace B. Yu (Duksung Women's University, South Korea), M. Joseph Sirgy (Virginia Polytechnic Institute and State University, USA), Ahmet Ekici (Bilkent University, Turkey), Eda Gurel-Atay (University of Puget Sound, USA), and Kenneth D. Bahn (James Madison University, USA)
Copyright: © 2014 |Pages: 18
DOI: 10.4018/978-1-4666-6074-8.ch003
Abstract
In this chapter, the authors make an attempt to review and integrate much of the research on shopping well-being and ill-being experiences. The integrated model identifies the antecedents of these two focal constructs in terms of situational, individual, and cultural factors. The consequences of shopping well-being and ill-being experiences on life satisfaction (or subjective well-being) are explained through a bottom-up spillover process. Managerial implications and avenues for future research are also discussed.
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