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What is Brand Equity
1.
The differential effect of product knowledge on individual response to the marketing of the product.
Brand equity
suggests that
brand
s influence choice decisions by creating points of differentiation among objects with similar functional/instrumental attributes. The value a product offers a consumer.
Learn more in: Employer Brand Image Review and Future Strategies
2.
Brand equity
is the sum of all associations and behaviour expressed by a
brand
’s customers and other stakeholders, which allows the
brand
to create better awareness, greater sales volume and/or greater margins than could be achieved without the
brand
’s strength.
Learn more in: Bridging Cultural Dimensions and Corporate Social Responsibility Communication
3.
It is the set of values that the business name/symbol has added to the product/service.
Learn more in: Determining the Motives and Behaviors of Brand Hate
4.
Added value of a
brand
to the individual, traditionally linked to four dimensions:
brand
awareness,
brand
associations, perceived quality, and
brand
loyalty.
Learn more in: Citizen Perceptions and Support for Smart City Projects: The Case of “Smart Santander”
5.
Brand equity
is the overall value accrued to a
brand
. It is a perception that is formed within the consumers’ minds, but it can directly relate to the financial value and market success of a company. Consumers develop strong bonds with companies that have high
brand equity
. They believe that those companies’ offerings are better in generating functional, hedonic and symbolic values for them and are also willing to pay more for their offerings.
Learn more in: Green Marketing and Branding: Combining Micro and Macro Perspectives to Achieve a Circular Economy
6.
Brand equity
is the value of a
brand
based on the consumer’s perception of that
brand
in his/her mind.
Learn more in: Social Media and Social Identity in the Millennial Generation
7.
Brand
value determined by consumer loyalty, their associations, and their
brand
experiences.
Learn more in: Branded Content: Analysis of Case Studies and Measurement of Its Effectiveness Using Neuromarketing Techniques
8.
Brand equity
is made of a set of assets and liabilities linked to a
brand
, its name, and symbol that add something to the value provided by it. The assets or liabilities a
brand
include;
brand
recognition, perceived quality,
brand
associations,
brand
loyalty, and some other unique intangible assets such as trademarks, patents, formula and customer relationships, etc.
Learn more in: Using Social Media and Digital Marketing Tools and Techniques for Developing Brand Equity With Connected Consumers
9.
Customers’ subjective and intangible evaluation of a
brand
, apart from its objectively perceived financial value.
Learn more in: Destination Competitiveness: An Antecedent or the Result of Destination Brand Equity?
10.
The customers´ subjective valuation of the
brand
related to its image.
Learn more in: Brand Equity of Store Brands and Its Effect on Customer Value: Spanish Consumer Goods Retail Sector
11.
Brand equity
is the value of a
brand
in the eye of a customer that grows with
brand
experience.
Learn more in: Employee-Based Brand Equity and Factors of Employee-Brand Association
12.
It is a set of assets or liabilities in the form of
brand
visibility,
brand
associations,
brand
awareness, and customer loyalty.
Learn more in: Social Responsibility and Sustainability of Fast Fashion Retail Companies in the Textile Sector
13.
For universities,
brand equity
is the extent to which an institution can attract and retain students and support from its constituents.
Brand equity
is a measure of strength in the marketplace.
Learn more in: Building a Brand in Virtual Learning Spaces: Why Student Connections Matter
14.
The value of a
brand
.
Learn more in: Corporate Social Responsibility (CSR) as a People Caring Concept
15.
The perception of value that consumers have about a
brand
name that is independent of the actual quality of the product or services.
Learn more in: An Exploratory Study of In-Flight Safety Videos and Airline Marketing Strategy
16.
Positive differential effect that knowing the
brand
name has on customer response to service.
Learn more in: Long-Term Contracts in the Cellular Phone Industry
17.
The commercial value that derives from consumer perception of the
brand
name of a particular product or service, rather than from the product or service itself.
Learn more in: A Conceptual Framework for Determining Brand Attitude and Brand Equity through Text Analytics of Social Media Behavior
18.
This is the value (Positive) a firm generates over a long time by offering consistent quality to its customers. This value is treated as an intangible asset of the firm. The
brand
s with higher
brand equity
are more recognizable in the market.
Learn more in: Impact of Employee-Based Brand Equity on Customer-Based Brand Equity
19.
The set of assets and liabilities that can be attached to a
brand
that adds to or subtracts value.
Learn more in: Firm-Specific Moderators in Recovery From Brand Scandals: Insight Into Consumer Markets and Capital Markets
20.
The value of a known
brand
wherein greater
brand
recognition, integrity, and character equates to increased revenues.
Learn more in: The Influence of CSR on B2B Relationships: Leveraging Ethical Behaviors to Create Value
21.
Value of a
brand
based on consumer perception of and experiences with the
brand
.
Learn more in: How Does Firm- and User-Generated Content Benefit Firms and Affect Consumers?: A Literature Review
22.
The value that a
brand
provides to its products and services.
Learn more in: When Luxury Vinous-Concept Hotel Meets Premium Wine Brands: An Exploratory Study on Co-Branding
Find more terms and definitions using our
Dictionary Search
.
Brand Equity
appears in:
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