What is Brand Equity

1.

The differential effect of product knowledge on individual response to the marketing of the product. Brand equity suggests that brands influence choice decisions by creating points of differentiation among objects with similar functional/instrumental attributes. The value a product offers a consumer. Learn more in: Employer Brand Image Review and Future Strategies

2.

Brand equity is the sum of all associations and behaviour expressed by a brand’s customers and other stakeholders, which allows the brand to create better awareness, greater sales volume and/or greater margins than could be achieved without the brand’s strength. Learn more in: Bridging Cultural Dimensions and Corporate Social Responsibility Communication

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It is the set of values that the business name/symbol has added to the product/service. Learn more in: Determining the Motives and Behaviors of Brand Hate

4.

Added value of a brand to the individual, traditionally linked to four dimensions: brand awareness, brand associations, perceived quality, and brand loyalty. Learn more in: Citizen Perceptions and Support for Smart City Projects: The Case of “Smart Santander”

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Brand equity is the overall value accrued to a brand. It is a perception that is formed within the consumers’ minds, but it can directly relate to the financial value and market success of a company. Consumers develop strong bonds with companies that have high brand equity. They believe that those companies’ offerings are better in generating functional, hedonic and symbolic values for them and are also willing to pay more for their offerings. Learn more in: Green Marketing and Branding: Combining Micro and Macro Perspectives to Achieve a Circular Economy

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Brand equity is the value of a brand based on the consumer’s perception of that brand in his/her mind. Learn more in: Social Media and Social Identity in the Millennial Generation

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Brand value determined by consumer loyalty, their associations, and their brand experiences. Learn more in: Branded Content: Analysis of Case Studies and Measurement of Its Effectiveness Using Neuromarketing Techniques

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Brand equity is made of a set of assets and liabilities linked to a brand, its name, and symbol that add something to the value provided by it. The assets or liabilities a brand include; brand recognition, perceived quality, brand associations, brand loyalty, and some other unique intangible assets such as trademarks, patents, formula and customer relationships, etc. Learn more in: Using Social Media and Digital Marketing Tools and Techniques for Developing Brand Equity With Connected Consumers

9.

Customers’ subjective and intangible evaluation of a brand, apart from its objectively perceived financial value. Learn more in: Destination Competitiveness: An Antecedent or the Result of Destination Brand Equity?

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The customers´ subjective valuation of the brand related to its image. Learn more in: Brand Equity of Store Brands and Its Effect on Customer Value: Spanish Consumer Goods Retail Sector

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It is a set of assets or liabilities in the form of brand visibility, brand associations, brand awareness, and customer loyalty. Learn more in: Social Responsibility and Sustainability of Fast Fashion Retail Companies in the Textile Sector

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For universities, brand equity is the extent to which an institution can attract and retain students and support from its constituents. Brand equity is a measure of strength in the marketplace. Learn more in: Building a Brand in Virtual Learning Spaces: Why Student Connections Matter

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The value of a brand. Learn more in: Corporate Social Responsibility (CSR) as a People Caring Concept

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The perception of value that consumers have about a brand name that is independent of the actual quality of the product or services. Learn more in: An Exploratory Study of In-Flight Safety Videos and Airline Marketing Strategy

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Positive differential effect that knowing the brand name has on customer response to service. Learn more in: Long-Term Contracts in the Cellular Phone Industry

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The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Learn more in: A Conceptual Framework for Determining Brand Attitude and Brand Equity through Text Analytics of Social Media Behavior

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The set of assets and liabilities that can be attached to a brand that adds to or subtracts value. Learn more in: Firm-Specific Moderators in Recovery From Brand Scandals: Insight Into Consumer Markets and Capital Markets

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The value of a known brand wherein greater brand recognition, integrity, and character equates to increased revenues. Learn more in: The Influence of CSR on B2B Relationships: Leveraging Ethical Behaviors to Create Value

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Value of a brand based on consumer perception of and experiences with the brand. Learn more in: How Does Firm- and User-Generated Content Benefit Firms and Affect Consumers?: A Literature Review