The brand “Guadalajara, Guadalajara”, which is in a stage of positioning in order to know the activities that have been done in terms of promotion and growth of cultural identity and its tourist vocation of the city. The territory is not only a place or a physical space, it is the surface where the natural and social processes are developed, because there interact the agents and interest groups, the people who create political, economic and social relations.
Published in Chapter:
The Eco-Touristic Attraction for the Brand Guadalajara, Mexico: The Case of Barranca del Rio Santiago
José G. Vargas-Hernández (University Center for Economic and Managerial Sciences, University of Guadalajara, Mexico), Jovanna Nathalie Cervantes-Guzman (University Center for Economic and Managerial Sciences, University of Guadalajara, Mexico), and Elba Lizbeth García Guerra (University Center for Economic and Managerial Sciences, University of Guadalajara, Mexico)
Copyright: © 2020
|Pages: 27
DOI: 10.4018/978-1-7998-2603-3.ch014
Abstract
The main purpose of this research is to show if the Barranca del Rio Santiago is a tourist attraction and ecotourism to be included in the Guadalajara brand, focused on national tourism. In the research, only the national indicators of the Metropolitan Area of Guadalajara were taken in reference to motivation, what they like most, means by which they arrive at the destination, etc. SECTUR establishes in the latest competitiveness agenda of tourist destinations in Mexico that Guadalajara has a large number of natural destinations, including the Barranca del Río Santiago. This destination has a high ecological, recreational, and landscaping value, which is very little known by the local population, and consequently, it can become a new product for the ecotourism sector.