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What is Brand Management

Chapter 151
Encyclopedia of E-Commerce Development, Implementation, and Management
Analysis and planning, execution and controlling on how that brand is perceived in the market.
Published in Chapter:
Social Media Brand Management
Goetz Greve (HSBA Hamburg School of Business Administration, Germany)
Copyright: © 2016 |Pages: 12
DOI: 10.4018/978-1-4666-9787-4.ch151
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 7
Creating Brand Experience Based on Brand Equity in Tourism Destinations
All of the activities that will ensure that the product, service, person, institution, city, country, or region is different from the similar ones and will be easily noticed by the consumers by putting their distinctive features into the foreground.
Published in Chapter: Creating Brand Experience Based on Brand Equity in Tourism Destinations; From: Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 4
Exploring the Role of Social Media: An Innovative Tool for Entrepreneurs
A marketing function that aims to raise the product line's perceived value to achieve the objectives of the organization.
Published in Chapter: Exploring the Role of Social Media: An Innovative Tool for Entrepreneurs; From: Applying Metalytics to Measure Customer Experience in the Metaverse
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 4
Brand Management and Media Gatekeeping: Exploring the Professionals' Practices and Perspectives in the Social Media
Full Text Chapter Download: US $37.50 Add to Cart
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