Fashion sector brands that own the brand under which the product is sold. These are often the companies at the middle of the supply chain.
Published in Chapter:
The Challenge of Sustainability within the Italian Fashion System
Alessandro Da Giau (University of Padova, Italy), Andrea Lion (University of Padova, Italy), Laura Macchion (University of Padova, Italy), Maria Caridi (Politecnico di Milano, Italy), Romeo Bandinelli (University of Florence, Italy), Federico Caniato (Politecnico di Milano, Italy), Romano Cappellari (University of Padova, Italy), Pamela Danese (University of Padova, Italy), Virginia Fani (University of Florence, Italy), Rinaldo Rinaldi (University of Florence, Italy), and Andrea Vinelli (University of Padova, Italy)
Copyright: © 2016
|Pages: 28
DOI: 10.4018/978-1-5225-0110-7.ch022
Abstract
Sustainability has become a critical issue for the fashion industry globally. The question of how sustainability-related issues are regarded and implemented within this industry has been covered in recent studies, but there is still no overall perspective on the way these matters are being introduced throughout the entire supply network. This study examines how several focal Italian fashion companies are changing their image and practices to address sustainability concerns and how they are extending these initiatives to their suppliers and retailers. This analysis is based on various research methodologies, involving multiple case studies, secondary data analyses and mystery shoppers.