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What is Brick-and-Mortar Retail

Chapter 47
Encyclopedia of E-Commerce Development, Implementation, and Management
Brick and mortar retailing represents the retail operation of business houses who conduct their business through physical forefront.
Published in Chapter:
Pricing Strategies in Multi-Channel Retailing of Seasonal Goods
Preetam Basu (Indian Institute of Management Calcutta, India) and Arnab Adhikari (Indian Institute of Management Calcutta, India)
Copyright: © 2016 |Pages: 14
DOI: 10.4018/978-1-4666-9787-4.ch047
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