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What is Built to Order

Handbook of Research on Global Business Opportunities
The furniture produces when customer ordered and paid. This system is able to let customers know the price of their custom made furniture and the delivery method they want.
Published in Chapter:
Eco-Innovation Enablers and Typology in Green Furniture Manufacturing
Yudi Fernando (Universiti Sains Malaysia, Malaysia), Muhammad Shabir Shaharudin (Universiti Sains Malaysia, Malaysia), and Wah Wen Xin (Universiti Sains Malaysia, Malaysia)
Copyright: © 2015 |Pages: 16
DOI: 10.4018/978-1-4666-6551-4.ch020
Abstract
Fierce competition has forced firms to be more creative and innovative to increase market share. Differentiating between green products or services with conventional products or services is one of the ways for firms to improve their business sustainability. The objective of this chapter is to explore the eco-innovation enablers and design its typology to measure the current green business practices in industry. Although there are many well-documented enablers or practices of eco-innovation that have been researched, this chapter focuses on practices that contribute towards the successful adoption of eco-innovation by one SME in green furniture manufacturing. This chapter uses the case study method as a source of data collection. Eco-innovation typology has been found in this study to define the effort of green company by looking at the target of eco-innovation versus the mechanism of eco-innovation.
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