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What is Business Case Analytics

Chapter 34
Encyclopedia of Business Analytics and Optimization
Illustrates a form of small-data analytics. Similar to big-data analytics, the important result is the information gained from the analytics. Unlike big-data analytics that necessarily deploys tools, such as software programming, operation research, and statistics, to generate meaningful visual information and insights from every exhaustive combination of variables, business case analytics deploys methodology that looks at the business case document and other auxiliary data as the “jungle” and examines the “trees.”
Published in Chapter:
Business Case Analytics
Francisco Cua (FCC Consultants, Inc., Philippines)
Copyright: © 2014 |Pages: 14
DOI: 10.4018/978-1-4666-5202-6.ch034
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