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What is Business Diversification

Chapter 8
Handbook of Research on Entrepreneurship and Organizational Resilience During Unprecedented Times
Is the ability of the entrepreneur or the manager to diversify the products and services offered by his business to minimize risk.
Published in Chapter:
Entrepreneurship Resiliency Throughout the COVID-19 Pandemic: The Case of Small-Medium Enterprises in Lebanon
Khodor Shatila (IProCares International Research Center, Lebanon) and Suha Jalloul (Lebanese American University, Lebanon)
Copyright: © 2023 |Pages: 19
DOI: 10.4018/978-1-6684-4605-8.ch008
Abstract
Entrepreneurs are increasingly turning to digital transformation to bolster their organizations' overall resiliency, and academics and practitioners alike are taking note. Organizational resilience and digital transformation have been studied extensively in the literature. This research used quantitative and structural equation modelling (SEM) to investigate the connections between digital transformation, innovation, and organizational resilience via a questionnaire survey with 203 entrepreneurs in Lebanon. According to the findings, the digital transformation of businesses improves their ability to withstand external threats. This study also demonstrates three ways to achieve organizational resilience: digital transformation, innovation, and company diversification. Entrepreneurial innovation positively impacts organizational resilience. The chapter concludes by stressing the relevance of the practical significance of digital transformation for businesses to implement it and create greater organizational resilience properly.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 15
The Evolution of Corporate Divestment: Towards a New Research Paradigm?
Diversification is the corporate decision to enter a new business or a new market in which the company currently does not operate. Business diversification can be driven by defensive reasons such as decreasing the risk of a market contraction, or offensive ones like taking advantage of a market opportunity. Diversifying companies expect to obtain the benefits of diversification like increasing growth and profitability, but also face the risks of going into an unknown market.
Published in Chapter: The Evolution of Corporate Divestment: Towards a New Research Paradigm?; From: Handbook of Research on Contemporary Approaches in Management and Organizational Strategy
Full Text Chapter Download: US $37.50 Add to Cart
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