The complex architecture of connected components/elements underlying value creation, delivery and capture and assuming that innovation is a necessary part of business model concept.
Published in Chapter:
Innovative Business Models in Digital Firms: The Challenge of Sustainability
Patrizia Accordino (University of Messina, Italy), Tindara Abbate (University of Messina, Italy), Daniela Rupo (University of Messina, Italy), Raffaella Coppolino (Department of Economics, University of Messina, Italy), and Elvira Tiziana La Rocca (University of Messina, Italy)
Copyright: © 2020
|Pages: 20
DOI: 10.4018/978-1-7998-1419-1.ch005
Abstract
The 17 Sustainable Development Goals (SDGs) of the United Nations 2030 Agenda for Sustainable Development intends to improve efforts of governments, societies, and companies to deal with major social and environmental problems affecting contemporary societies. From a business perspective, companies can find a propulsive boost of innovation looking at different models of production and use of services/products. This new perspective is radically changing the ways companies and consumers interact, and the role of companies in supporting the achievement of SDGs through service innovation is becoming pervasive. In addition, the emerging digital economy represents a great opportunity opening up to sustainability-oriented service innovation and firms are developing their competitive advantage based on the introduction of new digital business models. This chapter explores this issue through an explorative case study based on the MyTaxi business model. Implications for managers and researchers and opportunities for future research are highlighted.